National average 4,178
Colonia9,707+19.7 %Soriano7,964−7.6 %San José6,842+5.1 %Canelones6,492−5.7 %Maldonado5,647−2.0 %Florida5,265+12.3 %Río Negro5,138−9.0 %Flores4,667−11.7 %Durazno4,032−17.5 %Bar length and order follow the official annual figures. Percentage: change against 2024.
The price
Rocha averaged USD 3,839 per hectare in 2025, against USD 3,139 in 2024. That is a 22.3 % rise, the largest in the country, and it came on 145 contracts, so the market behind it is well evidenced.
Two demands on one piece of ground
The first driver is agricultural. Rocha forms part of the rice belt in the Laguna Merín basin, one of South America's highest-yielding rice regions, with extensive cattle on the grassland between.
The second driver is the coast. Rocha has Uruguay's least developed Atlantic shoreline, from La Paloma and La Pedrera to Cabo Polonio and Punta del Diablo. Demand for land near the coast comes from an entirely different motive, but meets the same limited supply.
What to check
A large share of the department is protected. The Bañados del Este are a UNESCO biosphere reserve, and wetlands carry use restrictions. In Rocha, what may be done with which hectare is not a footnote but the core of pre-purchase diligence.
Sources
Figures verified on 2026-07-27
Information is provided for information purposes only and does not constitute investment, legal or tax advice. Prices shown are averages from official statistics, not valuations of individual properties.