National average 4,178
Colonia9,707+19.7 %Soriano7,964−7.6 %San José6,842+5.1 %Canelones6,492−5.7 %Maldonado5,647−2.0 %Florida5,265+12.3 %Río Negro5,138−9.0 %Flores4,667−11.7 %Durazno4,032−17.5 %Rocha3,839+22.3 %Lavalleja3,736+5.0 %Treinta y Tres3,384+6.9 %Cerro Largo3,194−10.7 %Bar length and order follow the official annual figures. Percentage: change against 2024.
The price
Rivera averaged USD 3,074 per hectare in 2025 against USD 3,435 the year before, a fall of 10.5 %.
From 55,251 to 7,676 hectares
In 2024 Rivera was by far Uruguay's most active department with 55,251 hectares traded. In 2025 the figure was 7,676 hectares, down 86 % in a single year.
That is not a collapse in demand. It is the signature of a market where forestry companies hold large contiguous blocks. When one such block sells, it dominates the annual statistic. When none does, the area falls back to whatever the rest of the market produces.
What follows from that
For valuation: a single department's annual figures are not a trend until you know which properties sit behind them. For buying: availability in Rivera depends heavily on whether an institutional holder happens to be selling.
Agronomically Rivera is forestry country. Sandy soils over sandstone carry eucalyptus and pine, with extensive cattle in between. Rivera forms a cross-border twin city with Santana do Livramento, where a street separates two states with no border installation.
Sources
Figures verified on 2026-07-27
Information is provided for information purposes only and does not constitute investment, legal or tax advice. Prices shown are averages from official statistics, not valuations of individual properties.