Regions

Farmland in Florida

Florida sits in the middle of the country geographically and on price, and was among the strongest risers of 2025.

Avg price 2025 5,265 USD/haTraded 2025 15,882 haLand use Dairy, cropping, cattle

USD per hectare · DIEA 2025Spread, most to least expensive department 4.2×

National average 4,178

Colonia9,707+19.7 %Soriano7,964−7.6 %San José6,842+5.1 %Canelones6,492−5.7 %Maldonado5,647−2.0 %

Florida5,265+12.3 %

Río Negro5,138−9.0 %Flores4,667−11.7 %Durazno4,032−17.5 %Rocha3,839+22.3 %Lavalleja3,736+5.0 %Treinta y Tres3,384+6.9 %Cerro Largo3,194−10.7 %Rivera3,074−10.5 %Paysandú3,047−17.6 %Salto2,886+4.0 %Tacuarembó2,720−10.7 %Artigas2,300−0.5 %

Bar length and order follow the official annual figures. Percentage: change against 2024.

Pasture with fence and treelineMx. Granger · CC0

Traded 202515,882ha

LocationCentre, north of Montevideo

Land useDairy, cropping, cattle

The price

Florida averaged USD 5,265 per hectare in 2025, up 12.3 % from USD 4,688 in 2024. That is one of the sharpest rises in the country in a year when several expensive departments fell back.

Why the centre attracts capital

Florida is dairy country. The Cuenca Lechera, the milk basin linking San José, Florida and Colonia, is Uruguay's most productive dairy region. Cropping and cattle rotate alongside it, a use mix that spreads price risk across several markets.

The second factor is logistics. Montevideo, the port and the processing plants are a little over two hours away, without paying the premium attached to coastal proximity.

The scale on offer

With 116 contracts across 15,882 hectares, the mean parcel is 137 hectares. That is roughly where a standalone operation begins in Uruguay: large enough to be a viable unit, small enough that the market produces such properties regularly.

Sources

DIEA / MGAP: Serie „Precio de la Tierra" (Compraventas) ↗

Figures verified on 2026-07-27

Information is provided for information purposes only and does not constitute investment, legal or tax advice. Prices shown are averages from official statistics, not valuations of individual properties.

The series for this department

Prices actually paid per hectare, area traded and the number of contracts of sale, year by year.

Since2000
Peak5,265 2025
Low404 2002

Florida: Prices actually paid per hectare, area traded and the number of contracts of sale, year by year.
Year	USD/ha	Change	Hectares traded	Contracts
2000	549		15,457	88
2001	439	−20 %	28,255	145
2002	404	−8 %	19,318	114
2003	407	+0.7 %	35,536	147
2004	592	+45.5 %	29,909	182
2005	785	+32.6 %	30,698	181
2006	996	+26.9 %	47,165	212
2007	1,559	+56.5 %	43,765	144
2008	2,897	+85.8 %	33,792	174
2009	2,794	−3.6 %	14,767	71
2010	2,535	−9.3 %	21,162	132
2011	3,456	+36.3 %	20,967	143
2012	3,569	+3.3 %	14,842	121
2013	4,311	+20.8 %	20,173	119
2014	3,869	−10.3 %	7,846	69
2015	3,960	+2.4 %	9,061	60
2016	3,908	−1.3 %	5,873	53
2017	3,872	−0.9 %	20,593	80
2018	3,313	−14.4 %	11,286	64
2019	3,354	+1.2 %	11,405	66
2020	3,030	−9.7 %	8,303	70
2021	3,868	+27.7 %	14,068	92
2022	4,172	+7.9 %	24,447	108
2023	4,102	−1.7 %	11,781	102
2024	4,688	+14.3 %	13,158	105
2025	5,265	+12.3 %	15,882	116

Source: DIEA / MGAP, "Precio de la Tierra" series. Change against the previous year, computed from the same figures. Reconciled on 2026-07-27

The market report

Ten pages: what land costs in each of the 18 departments, what leasing yields, what a purchase adds on top, and the rules under which a foreigner may buy at all. Every figure with a source and a verification date.

Prices for all 18 departments, from registered contracts of sale
Gross yield from the official lease and price series, unvarnished
Transaction costs with rates, and what they come to on an average parcel
The ceilings in Canada and Argentina, with the statutes behind them

You receive the report immediately as a PDF. We also write when DIEA publishes new figures, normally twice a year. No advertising, never sold on, unsubscribe in every message.

Assess properties in this region

We benchmark every property against the most recently published comparable transactions in the same zone before any price is discussed.

Schedule a consultation