National average 4,178
Colonia9,707+19.7 %Soriano7,964−7.6 %San José6,842+5.1 %Canelones6,492−5.7 %Maldonado5,647−2.0 %Bar length and order follow the official annual figures. Percentage: change against 2024.
The price
Florida averaged USD 5,265 per hectare in 2025, up 12.3 % from USD 4,688 in 2024. That is one of the sharpest rises in the country in a year when several expensive departments fell back.
Why the centre attracts capital
Florida is dairy country. The Cuenca Lechera, the milk basin linking San José, Florida and Colonia, is Uruguay's most productive dairy region. Cropping and cattle rotate alongside it, a use mix that spreads price risk across several markets.
The second factor is logistics. Montevideo, the port and the processing plants are a little over two hours away, without paying the premium attached to coastal proximity.
The scale on offer
With 116 contracts across 15,882 hectares, the mean parcel is 137 hectares. That is roughly where a standalone operation begins in Uruguay: large enough to be a viable unit, small enough that the market produces such properties regularly.
Sources
Figures verified on 2026-07-27
Information is provided for information purposes only and does not constitute investment, legal or tax advice. Prices shown are averages from official statistics, not valuations of individual properties.